Political campaign software

There are many reasons why you should use a political campaign management software or political campaign app:

- It will bring structure and organization to your political campaign

- It helps to simplify different tasks and campaign logistics that, without digitalization, would be complicated to tackle

- It allows you to make a meaningful impact during your Get out the Vote (GOTV) campaign and on election day

- It helps you to communicate with voters and manage your volunteers with a clean database

- It allows you to optimize and target both your digital and in-the-field actions thanks to data and electoral mapping

If you are hitting the ground for the first time or if you are trying to be re-elected, you should start your campaign as soon as possible to meet the maximum number of people in order to build your contact database, voters or not. Get the voter file, identify priority areas, get your volunteers in-the-field and organize your teams for GOTV operations.

First, congratulations! The hard work starts now! During these last few months, you have met hundreds if not thousands of citizens and voters and collected as much contact information as possible. You must now continue to communicate and build a relationship for the long-term. Using a political software during your mandate will help you to organize, collect and record your exchanges with citizens while continuing to consult and communicate with your community (emails, SMS, petitions, surveys, etc.). This is what we call permanent campaigning or forever campaigning.

To win an election, you need preparation and a formal strategy that will respond to the problems of your targeted territory. You must go and meet the voters in person who can potentially become future supporters. In order to do this, you'll have to train and organize your volunteers who will represent your candidacy in the field. Use Qomon at each step of the process to save time, unlock the potential of your team and prepare for your GOTV efforts with a powerful app & software.

Using a political campaign software or app will definitely help in your strategy and in the dynamic of your campaign, but only you (and your community of supporters) can work towards the victory. Political campaign software like Qomon helps you to structure your teams, grow your community, share your candidacy with voters and target actions (phone-banking, peer-to-peer relation organizing, door-to-door actions, or GOTV actions). This software will help you throughout the process & logistics, doing more with less and saving you time and resources.

When choosing, you have to take into consideration several factors:

- How well the solution fits the culture of your campaign or mandate

- How simple it is to use- for this, you must keep in mind your volunteers and everyone in your team

- Its rating on comparison platforms such as Capterra and the stores (Apple Store and Google Play).

As a bonus, pay attention to the support team, since you have to make sure that they will be there for you through the entire process. It is also worth considering how secure your data is (GDPR compliance or privacy laws of your country). Keep in mind that the objective of a good political campaign software is to make things easier for you, saving you time and efforts to unleash your full potential.

Don't forget the old saying “If you are not paying for it, you're not the customer; you're the product being sold.” In the case of Qomon, it's a paying subscription. It depends on the offer, the features and the size of your database: take a look.

Your election strategy should be defined by data and how to cover your territory and reach voters. Most political campaign management softwares (such as Qomon) offer you a mapping of polling stations, access to open data, as well as tools for targeting the electorate in order to optimize its actions. With the data available, you should decide what is best for your political strategy, make decisions for your GOTV actions, for election day and even for the period between two electoral rounds (if it is the case of your country).