A Look into USR
Canvassing plays a crucial role in any political action, allowing candidates and parties to connect directly with supporters and voters.
In the case of the young Romanian political movement, USR (Uniunea Salvați România), utilizing an innovative platform such as Qomon allows them to both create and uphold strong relationships with their supporters through online and in-the-field actions.
USR, formed in 2016 as a protest party against corruption, chose not to accept the voter files offered to them, and instead build their own contact base from the ground up. Their goal is to collect explicit consent as well as form personal relationships with their contacts/voters. They therefore needed a platform to assist them in both their door-to-door canvassing efforts, petition creation and digital communication strategies. USR turned to Qomon to adapt to the changing landscape of political mobilization.
This case study serves as a testament to the effectiveness of modern canvassing strategies in the ever-evolving world of politics.
How exactly does USR use Qomon?
STEP 1: Map out Canvassing Routes
Before each action, USR uses Qomon to map out canvassing routes based on the support levels of their contacts and relevant socio-economic, voter, and electoral data. This strategic approach allows them to focus their efforts on high-priority zones.
STEP 2: Gather and Prep Volunteers
Qomon's mobile app provides volunteers with all the materials they need for action, including petition links, surveys, walking lists, and the ability to add contacts to your base. It enables USR to organize teams based on regions or actions and ensures volunteers are well-prepared. Within the app, they are also able to upload their own documents and scripts to share information about their goals and mission with volunteers.
STEP 3: Track Participation
In the Qomon app, volunteers can easily log their availability and participation for various actions. This data helps USR ensure they have strong groups for each action and are able to send push notifications to engage with volunteers.
STEP 4: Monitor in Real Time
USR can follow their progress in real-time. Information about supporters, collected by volunteers using the Qomon app, is instantly available on a personal Qomon dashboard, allowing for real-time updates. This included data such as the number of doors visited, the status of supporters vs. donors vs. undecided, and what areas USR can find the largest number of strong supporters.
STEP 5: Analyze Data
USR can analyze any data collected using Qomon's extensive data points. This allows them to track volunteer performance, identify areas for improvement, and develop a better understanding of their target audience. USR is able to learn more about their supports, giving the opportunity to create stronger relationships through targeted communication. This data also works as an incentive for teams and volunteers, as USR could highlight outstanding results or statistics from specific teams/individuals.
STEP 6: Continuous Communication
Qomon keeps up strong communication with supporters once they have been added to their base. Each supporter met is tagged and organized based on interests, level of support, demographic and more. USR can send follow-up emails or SMS messages via the platform, maintaining engagement and building long-lasting relationships with supporters. Even after an action is complete, volunteers are able to use the Qomon app for peer-to-peer messaging, continuing to spread awareness and recognition of USR's and their goals.
So, how has it worked out so far?
With the right tools, USR continues to benefit fully from the strength of their volunteers. By leveraging Qomon's features for planning, tracking, analyzing data, and maintaining strong communication, USR has and continues to achieve remarkable electoral success as well as build a strong, loyal network of supporters. Through these supporters, they've been able to spread awareness of their cause across communities.
USR’s contact base has exponentially grown (an 89% steady growth per quarter) since beginning with Qomon. Their base is all digital; it's reliable, it’s qualified, and it’s actionable. Most importantly, it’s built on explicit consent and trust.
