Territory & Profiles Analysis

Territory & Profiles Analysis

Quickly identify the key facts about a territory at a super-local level. Analyze the profiles to better understand where to prioritize action.

Get a demo

Harness the power of data to see the big picture.

Territorial intelligence

Learn everything about a territory in no time. Visualize all the data (voters, turnout, lifestyle, housing, etc.) and make sense of the priceless information collected by your organization. Dreaded data crunching. 

Micro-target your actions

Analyze the profile of your supporters, donors, constituents or simply from the survey respondents. Define priority zones by crossing your information with Qomon's hyper-targeted information. Streamline your financial resources and gain impact by targeting better.

Act supported by data

Acting supported by data means rationalizing your efforts and your financial and human resources. In the end, do more with less. More impact but same ressources!

Key features to Territory & Profiles Analysis

Mapping

Mapping tools are available at multiple scales to analyze your action and access local data

Socio-economic Data*

Visualize and analyze socio-economic data: lifestyle, transportation, standard of living, public services, etc.

Electoral & voters data*

Visualize and analyze electoral data & turnout. Use our tools to analyze results & political evolution of every district

High-priority Zones*

Cross data to define your high-priority zones to take action and refine your strategy

Insights*

Analyze your supporters, donors, contacts, survey respondents profiles in a few clicks. *Features limited to specific countries.

Big Data for politics & nonprofit made easy. Get powerful analysis tools to help you monitor your impact and turn data into actionable insights. Map your trajectory and use our profiling tools to micro-target your actions.

Mapping

Mapping tools are available at multiple scales to analyze your action and access local data

Socio-economic Data*

Visualize and analyze socio-economic data: lifestyle, transportation, standard of living, public services, etc.

Electoral & voters data*

Visualize and analyze electoral data & turnout. Use our tools to analyze results & political evolution of every district

High-priority Zones*

Cross data to define your high-priority zones to take action and refine your strategy

Insights*

Analyze your supporters, donors, contacts, survey respondents profiles in a few clicks. *Features limited to specific countries.

Big Data for politics & nonprofit made easy. Get powerful analysis tools to help you monitor your impact and turn data into actionable insights. Map your trajectory and use our profiling tools to micro-target your actions.

Discover how our users use Qomon

Update in progress...

The most "qomon" questions

What are the benefits of targeting for your actions?

Targeting allows you, as an NGO, a political movement, an electoral campaign, a community or an organization to:

- Optimize your two most important resources: your volunteers and your time (targeting allows you, for example, to mobilize your volunteers or your agents in areas where you have the greatest chance of being effective

- Remember that no matter what the purpose of your action is, whether it is to raise awareness on a public policy, to GOTV with an app, to recruit donors, etc. the key to mobilization is always effectiveness)

- Save financial resources (by identifying your target audience and investing in them only, such as buying advertising space on sites your audience are likely to frequent. In this way, you'll be making the best use of your financial resources )

- Build a strategy adapted to the audience you are trying to target as an NGO, political movement or community. This will serve to maximize the impact of your operation (if you launch an operation on families, for example, you might as well target the concerned households directly)

- Adopt a rationalized, data-driven approach within your organization which will ultimately serve to professionalize your practices

What is territory mapping software for politics or nonprofits?

Territory analysis software or terrritory mapping software is a platform that allows you to speedily understand a territory in great detail.

This kind of software allows you to access a plethora of data that will assist with your understanding of a territory on a hyper-local scale and in an objective, precise manner. Examples of the kinds of data you have access to include demographic, socio-economic, electoral, ecological, and all kind of data depending on your location. The data is then presented on graphs, tables and maps. This fine scale at which this information is presented (such as at the level of the neighborhood, the street or the polling station) allows you to gain an incredibly in depth understanding of your territory and better target your action.

Additionally, a territory mapping tool allows you to draw value and intelligence from this raw data by offering you ready-to-use indicators of evolutions, trends within a territory, comparisons and cross analysis tools that allow you to analyze a territory and its characteristics in depth. All of this is done with the aim of making the software user-friendly and simple, so that "data visualization" saves you time and increases your impact when you take action, whether that's as a company, an elected official, an electoral campaign or an NGO.

How can big data help my NGO?

Before answering the question, it's important to explain what exactly Big Data is: when we talk about Big Data, we are simply talking about large digital data that is difficult to process and analyze without the use of machines. It's a bit of a catch-all term, and to be honest, doesn't mean much. An NGO can ethically use Big Data to defend its cause in several different ways:

The first is to create their own data file: day-to-day, an NGO and its teams or volunteers are in contact with innumerable data. This is especially so given the bread of contact-sources connected with an NGO, such as its network of volunteers, its field work, its online and field advocacy. Because of this, it is important to firstly centralize all this data in a regulatory manner and as centrally as possible. This database is a real asset for the organization and will enable the NGO to increase its impact while saving valuable time and money.

Indeed, the objective of any NGO is to have the greatest possible impact while being as cost and time efficient as possible. Consolidating data does exactly that- not only does it allow volunteer teams to save time, but it also opens them up to new possibilities in terms of recognising potential donors and supporters, while also allowing for more targeted actions to be organized. Big Data helps NGOs to clearly see and understand the commitment path required in order to transform an occasional volunteer into a regular donor, a field volunteer into a regular volunteer, etc. Forget about mass communication-building loyalty costs 8 times less than acquiring new donors!

The second way is to use the data available online and in OpenData to improve your understanding of the profiles, the targets and contacts associated with an NGO. In the context of an action, this kind of data allows you to target the audience your NGO is trying to reach for its mission, or to analyze the profiles of existing donors or beneficiaries so that you can better understand where to organize the next actions.

How can big data help with your political campaign?

The term 'Big Data' refers to any piece of large-scale data that has been produced permanently, or acquired online or in the field. In politics, Big Data can come from several different sources. This includes "Open Data," (which refers to any data that comes from statistical institutes or local authorities), electoral list / voter files available to individuals running for elected office in some countries, files you own yourself, consultations, etc...There are many advantages to using Big Data, including:

- Big Data helps you to gain a better understanding of the electorate (identification of voting factors, electoral trends, vote reserves...)

- It also allows you to implement your campaign strategy with greater ease, thereby facilitating the accurate targeting of voters and the provision of more personalized messages to your contacts.

- Big Data also allows you to cut certain costs (Big Data is cheaper, for example, than polling institutes). To use "Big Data", it is necessary to use a political CRM (Citizen Relationship Manager) and territorial intelligence platform in order to take advantage of both your own data (contacts who have given their consent, mobilization files, electoral list, voter file) and the plethora of public data available (electoral, demographic, socioeconomic...). This type of platform allows you to divide up the electoral file according to your chosen criteria (such as place of residence, age groups, etc.) and to cross-reference this with all available mapping data in order to micro-target at the polling station level. Your mobilization actions (door-to-door, boxing, phoning...) and communications (SMS, emails, direct mail...) can then be optimized and ultra-personalized. This will ensure that they have the largest possible impact during your political campaign or with your supporters.

What is election micro-targeting software?

Election micro-targeting software is a sub-category of mapping software that allows you to use data to micro-target your actions, thereby optimizing your election campaigning efforts.

Election micro-targeting software allows you to:

- View electoral, demographic and socio-economic data in a cartographic format to optimize your campaigning efforts. This includes your door-to-door actions, mailings, emails, SMS, and even, in some countries, your online campaign.

- Use indicators and measuring tools to help you to target the most relevant polling stations. This allows you to build a digital organizing strategy that recognizes the territories that could swing the vote and make a significant difference.

- Define electoral strategies with the use of targeting software: the objective of micro-targeting software is to use the available public data while at the same time, using the organization's own data (electoral files, support files...) to make the most of the human and financial resources invested into a political campaign.

- It also allows you to have a strategy that evolves in line with the changing targets and needs of the campaign over time (mobilization on a particular subject, convincing operations with abstentionists, mobilization of the heart of its electorate...).

What is mapping software for politics and nonprofit?

Mapping software is a platform that allows you to visualize data in map-form, and potentially even interact with it. Its business software can be tailored to suit a particular sector or a particular set of needs. Territorial intelligence tools such as Qomon allow you to focus more specifically on data and organizations that connect with citizens. In this particular sector (political, associative, consultation...), mapping software allows you to:

- Visualize numerical data in cartographic form: public data exists, but it is difficult to interpret and act upon. Mapping software allows you to centralize different types of data in "Open Data." You can then display the most relevant information related to the organizations in connection with the citizens you are hoping to target, and at the scale that is most relevant for you (for example a polling station, a statistical sector, a district...). This is called "Data Visualization".

- Visualize your contacts and actions on a map: a platform like Qomon allows you to geolocalize your contacts, your volunteers and your field actions at the finest scale in order to better organize your action

- Finally, mapping software allows you to designate and design your own geographical areas of interest, and accordingly add different data filters that reflect your own data collection needs

What is an election strategy software?

Election campaign strategy software is a data-driven digital platform that enhances election targeting during a political campaign. This type of tool helps political movements, parties and candidates to:

- Define areas of priority for action. This is achieved through cross-referencing a multitude of electoral, socio-economic and lifestyle data (such as average income rates, distance to services, numbers per household)

- Define areas in which to advertise on the ground or online (it should be noted that this will depend on the rules in place in the country in question)

- Organize volunteers and activists in these priority areas: this can be done by creating field actions (door-to-door, boxing...) in the areas you have identified as being high priority for targeting, thereby allowing you to monitor and control your strategy

- Use your own data to develop and fulfill your strategy: through the profiles feature, electoral campaign software can analyze the data collected by your volunteers and activists. This analysis can then be used to give greater definition to the individual profiles of each supporter, donor, volunteer, etc.

- Leverage location recommendation algorithms to explore new areas for future action (polling stations, statistical areas, etc.) based on the new profiles analyzed

Discover all of our use cases:
No items found.

Mobilize big. Act now.