8-10% increase in voter turnout
Research shows face-to-face conversations increase voter turnout by 8-10% (Yale University, 2023).
But only when canvassers communicate clearly and authentically. Learn more about what is canvassing and why it remains the most effective outreach method.
Your tone matters as much as your words. Smile, stand back from the door, and match their energy. A calm house calls for a calm voice.
Step 1: Open the Door Right (First 10 Seconds)
Your opening line determines whether someone will talk to you. Keep it short, polite, and clear.
The first 10 seconds set the tone for everything that follows. People decide quickly whether to engage or close the door. A confident, friendly introduction makes them want to listen.
Friendly and casual opening: "Hi, is this [name]? I'm [your name] with [organization]—we're talking with neighbors about [topic]."
That's it. No lengthy introductions. No background context. Just the essentials delivered with confidence.
Common mistakes that waste your 7 seconds:
- Starting with "Sorry to bother you" (signals low value)
- Explaining your organization's history (they don't care yet)
- Asking "How are you today?" (feels like a sales call)
- Reading from a script without eye contact (kills trust)
Key elements for every opening:
- State your name immediately
- Mention your organization
- Keep it under 10 seconds
- Smile and make eye contact
Stand slightly to the side of the door, not directly in front. Keep your hands visible. These small adjustments make residents feel comfortable.
Check our guide on what to wear when canvassing to complete your approachable appearance.
Step 2: The 20-Second Benefit Pitch, Explain Why You're There
After your opener, you have roughly 20 seconds to explain why they should care. Go longer and you lose attention. Go shorter and you miss the point.
The 20-second pitch connects your cause to something specific in the voter's life. It's not about listing features or explaining your organization. It's about showing immediate relevance.
Structure of an effective 20-second pitch:
Tips for delivering your 20-second pitch:
- Link your message to concerns they just expressed
- Use specific facts, not vague promises
- Speak conversationally, not scripted
- Pause after your pitch to let them respond
Build a "benefit bank" for your campaign:
Create 3-5 short, high-impact statements for each key issue. Match benefits to specific neighborhoods or voter demographics. Train volunteers to select the right benefit for each conversation.
Example benefit bank for a housing campaign:
Step 3: Ask Open-Ended Questions
Questions invite conversation. Statements create pressure. Ask something easy that encourages them to share.
Open-ended questions show you care about their opinion. They also help you understand what matters to each person. This information guides the rest of your conversation.
Effective opening questions:
- "Have you heard about ___?"
- "Is this something you've thought about before?"
- "What issues are most important to you right now?"
- "Do you plan to participate in ___?"
Questions to avoid:
- Yes/no questions that end conversations quickly
- Leading questions that feel manipulative
- Multiple questions at once that overwhelm people
- Questions about sensitive personal information
Good questions feel like genuine curiosity, not interrogation. Practice asking them naturally before heading into the field.
Ready to equip your volunteers with the right scripts? Discover Qomon's Canvassing App and provide talking points directly on their phones.
Step 4: Listen Before You Speak
Listening builds trust faster than any script. When they answer, focus completely on understanding.
The best canvassers talk less than 50% of the time. They ask questions and genuinely hear the answers. This skill separates effective volunteers from those who struggle.
Active listening techniques:
- Nod to show you're engaged
- Don't interrupt, even if you disagree
- Make brief eye contact
- Acknowledge what they say before responding
Phrases that show you listened:
- "That makes sense."
- "I hear that a lot from neighbors."
- "Thanks for sharing that with me."
- "It sounds like ___ is really important to you."
People respond better when they feel heard. A two-minute conversation where someone feels understood beats a ten-minute lecture every time.
Avoid the urge to jump in with your message. Wait until they finish speaking completely. Take a breath before responding.
Step 5: Share Your Message Briefly
Keep your message to 30 seconds or less. Focus on one main point that connects to what they shared.
Long explanations lose attention. Short, focused messages stick. Link your message to the concerns they just expressed.
Simple message frameworks:
"The reason we're reaching out is ___, and we're hoping to ___."
"Our goal is to make sure people know ___ and how they can get involved."
"Based on what you said about ___, you might be interested in knowing that ___."
Message delivery tips:
- Connect to their stated concerns
- Use specific facts, not vague claims
- Keep statistics simple and memorable
- Speak conversationally, not scripted
What to include in your message:
- One key fact or benefit
- How it affects their neighborhood
- What your organization is doing about it
- Why their participation matters
Avoid overwhelming people with information. If they want details, they'll ask. Leave room for their questions.
Step 6: Make One Clear Ask
Every canvassing conversation needs a specific next step. Ask for one thing only.
Multiple asks confuse people and reduce action. Choose the most important next step for this voter. Make it easy to say yes.
Effective asks for different situations:
Clear ask examples:
- "Would you be interested in learning more?"
- "Can I leave you with a flyer?"
- "Would you like a reminder before Election Day?"
- "Do you think you'll support ___?"
Ask delivery tips:
- Pause after asking and wait for their answer
- Don't fill silence with more talking
- Accept their response gracefully
- Thank them regardless of the answer
Step 7: Handle Objections Gracefully
Not everyone will agree with you. Some will push back. Stay calm and respectful no matter what.
Objections are not rejections. They're opportunities to understand concerns. How you respond shapes their impression of your entire organization.
Common objections and responses:
"I'm not interested." Response: "No problem at all—thank you for your time. Have a great day."
"I don't have time right now." Response: "I completely understand. Would it be okay to leave some information for later?"
"I disagree with your position." Response: "I appreciate you sharing that. Can I ask what concerns you most about it?"
"I've already decided." Response: "That's great that you're engaged. Thanks for letting me know."
Rules for handling pushback:
- Never argue or debate
- Acknowledge their perspective first
- Stay friendly and professional
- Know when to move on
Learn more about staying safe during difficult interactions in our guide on canvassing safety tips.
Step 8: Exit Gracefully
Every conversation needs a clean ending. Leave a positive impression even when they say no.
Graceful exits protect your organization's reputation. They also leave the door open for future contact. People remember how you made them feel.
Polite exit lines:
"Thank you so much for your time. Have a wonderful day."
"I appreciate you talking with me. Take care!"
"Thanks for being so welcoming. Enjoy your evening."
If they were supportive: "It was great meeting you. We'll be in touch soon about ___."
If they declined: "No problem at all—thanks for letting me know. Have a great day."
Never linger after the conversation ends. Smile, step back, and move to the next door. Quick, clean exits show respect for their time.
Canvassing Scripts by Goal
Different canvassing goals require different scripts. Use these five templates as starting points for your campaign.
Each script uses branched messaging. This means volunteers follow different paths based on voter responses. Branched scripts prepare your team for any conversation.
Script 1: Voter Identification (Voter ID)
Goal: Discover each voter's likelihood of support and key issues.
When to use: Early in campaigns to sort voters into mobilization and persuasion groups.
INTRODUCTION:
"Hi, is this [voter name]? Great—I'm [your name] with [campaign].
We're talking with voters about the upcoming election. Quick question:
can [candidate] count on your vote on [election date]?"
IF STRONG SUPPORT:
→ "That's great to hear! How do you plan to vote—by mail, early, or Election Day?"
→ [Record vote method]
→ "Thanks! Would you be interested in volunteering or placing a yard sign?"
→ [Record answer]
→ "Thank you for your support. Have a great day!"
IF LEAN SUPPORT:
→ "Good to hear. What issues matter most to you this election?"
→ [Record issues]
→ "Thanks for sharing. We'll be in touch with more information."
IF UNDECIDED:
→ "I understand. What questions do you have about [candidate]?"
→ [Address concerns using your benefit bank]
→ "Based on that, do you think [candidate] might earn your vote?"
→ [Record updated response]
IF OPPOSE:
→ "I appreciate your honesty. Thanks for your time today."
→ [Record response and exit]
Script 2: Get Out the Vote (GOTV)
Goal: Mobilize confirmed supporters to actually vote.
When to use: Final weeks before Election Day with identified supporters.
INTRODUCTION:
"Hi [voter name], I'm [your name] with [campaign].
We spoke before and you mentioned supporting [candidate].
I'm checking in about your voting plan. Have you voted yet?"
IF ALREADY VOTED:
→ "Excellent! Thank you for voting. Have a great day!"
IF VOTING BY MAIL:
→ "Great choice! Just a reminder—ballots must be received by [date].
Have you mailed yours yet?"
→ [Provide dropbox locations if needed]
IF VOTING EARLY:
→ "Perfect! Early voting runs [dates] at [locations].
Would you like the address closest to you?"
→ [Share location details]
IF VOTING ELECTION DAY:
→ "Your polling place is [location]. Polls open [times].
Do you need any information about what to bring?"
→ [Share voter ID requirements if applicable]
IF NO PLAN YET:
→ "No problem. What would work best for you—voting early, by mail, or Election Day?"
→ [Help them create a specific plan]
→ "Great, so you'll vote on [day] at [location]. We'll send a reminder!"
Script 3: Voter Persuasion
Goal: Convert undecided voters or soft opposition into supporters.
When to use: Mid-campaign with voters who haven't committed.
INTRODUCTION:
"Hi [voter name], I'm [your name] volunteering with [campaign].
We're reaching out to neighbors about the election.
What issues are most important to you right now?"
[LISTEN AND RECORD THEIR RESPONSE]
IF THEY MENTION AN ISSUE YOU CAN ADDRESS:
→ "That's something [candidate] is focused on too.
[Deliver your 20-second benefit pitch on that issue]
Does that approach sound reasonable to you?"
IF THEY SEEM INTERESTED:
→ "Based on that, can we count on your support for [candidate]?"
→ [Record response]
→ [If yes, transition to GOTV questions about voting plan]
IF STILL UNDECIDED:
→ "I understand you want to learn more.
Can I leave some information about [candidate]'s position on [issue]?"
→ "Would it be okay to check back with you before Election Day?"
→ [Record permission for follow-up]
IF THEY HAVE CONCERNS ABOUT YOUR CANDIDATE:
→ "I hear that. Can you tell me more about what concerns you?"
→ [Listen without interrupting]
→ [Address with prepared response if available]
→ "Does that help address your concern?"
IF OPPOSE:
→ "I appreciate you sharing your perspective. Thank you for your time."
Script 4: Issue-Based / Deep Canvassing
Goal: Change minds through meaningful, story-based conversations.
When to use: For complex or divisive issues where facts alone don't persuade.
INTRODUCTION:
"Hi, I'm [your name] with [organization].
We're having conversations with neighbors about [issue].
Is this something you've thought about before?"
OPENING QUESTION:
→ "On a scale of 0-10, how do you feel about [issue]?
0 means strongly oppose, 10 means strongly support."
→ [Record number]
EXPLORE THEIR PERSPECTIVE:
→ "Can you tell me more about why you feel that way?"
→ [Listen actively—do not interrupt]
→ "Has anything in your personal experience shaped how you see this?"
SHARE YOUR STORY (if appropriate):
→ "Can I share why this issue matters to me personally?"
→ [Tell a brief, genuine personal story—under 60 seconds]
→ "Does any of that resonate with your own experience?"
EXPLORE COMMON GROUND:
→ "It sounds like we both care about [shared value].
What would help you feel differently about [issue]?"
→ [Listen and acknowledge their response]
CLOSING:
→ "After our conversation, where would you put yourself now on that 0-10 scale?"
→ [Record any movement]
→ "Thank you for this conversation. It really means a lot to hear your perspective."
Deep canvassing works because it creates genuine human connection. Volunteers share vulnerable stories and invite voters to do the same. This approach moves opinions more effectively than facts alone, especially on emotionally charged issues.
For tips on building skills for these longer conversations, check out our guide on maximizing efficiency with a canvassing app.
Script 5: Volunteer Recruitment
Goal: Turn supporters into active volunteers.
When to use: After identifying strong supporters who might take action.
[AFTER VOTER EXPRESSES STRONG SUPPORT]
TRANSITION:
→ "We're so glad to have your support!
Our campaign runs on volunteers like you.
Would you be interested in helping out?"
IF YES (ENTHUSIASTIC):
→ "That's wonderful! We have shifts for phone banking and door knocking.
Which sounds more interesting to you?"
→ [Record preference]
→ "Great! I'll sign you up and someone will reach out with next steps.
What's the best number to text you?"
→ [Collect contact information]
IF MAYBE (HESITANT):
→ "I totally understand—volunteering is a big commitment.
Would a smaller action work better?
We're also looking for people to host yard signs or share posts online."
→ [Record their preferred action]
IF NO:
→ "No problem at all! Your vote is what matters most.
If you change your mind, here's how to sign up: [website or QR code]"
ALWAYS END WITH:
→ "Thanks again for supporting [candidate]. Have a great day!"
Pro tip: The best volunteer recruitment happens at the end of positive conversations. Don't ask cold—wait until they've expressed genuine enthusiasm.
How to Test and Improve Your Scripts
The first version of your script won't be the best version. Continuous testing and refinement separate good campaigns from great ones.
Create a feedback loop: the field logs outcomes, analytics reveal patterns, and updated scripts go back to the field. Done consistently, this system improves with every knock.
Log Outcomes Immediately
Train canvassers to record results before moving to the next door. Fresh data is accurate data. Waiting until the end of a shift leads to forgotten details and inaccurate logging.
Training drill: Practice "door-to-database" logging. After each roleplay conversation, volunteers immediately log the outcome in your canvasser software. Repeat until it becomes automatic.
Qomon's mobile app lets volunteers log outcomes in seconds. Data syncs in real time, giving managers instant visibility into field performance.
Track Script Performance
Compare results across different scripA/B Test Your Scripts
Test one variable at a time to identify what drives results.
Variables to test:
- Different opening lines
- Different benefit pitches
- Order of questions
- Length of core message
- Type of closing ask
What to Do When No One Answers
Empty houses still offer outreach opportunities. Leave information that encourages future contact.
Most canvassers encounter more empty houses than conversations. A good leave-behind strategy maximizes every door knock.
Effective door hanger messages:
"Sorry we missed you! We stopped by to share information about ___. You can learn more at ___."
"Your neighbors are getting involved in ___. Visit ___ to join them."
Leave-behind best practices:
- Use branded materials that look professional
- Include a clear call to action
- Add a website or QR code for more information
- Keep the message to 2-3 sentences
Log the attempt in your canvasser software immediately. Schedule a return visit for a different time of day. For tips on using technology effectively, read our guide on maximizing efficiency with a canvassing app.
Body Language Tips for Canvassers
What you don't say matters as much as your words. Your body language sets the tone before you speak.
Positive body language signals:
- Smile genuinely when the door opens
- Stand 3-4 feet back from the door
- Keep your hands visible at your sides
- Make friendly eye contact without staring
- Mirror their energy level
Body language to avoid:
- Crossing your arms (defensive)
- Standing too close (threatening)
- Looking at your phone or clipboard while talking
- Fidgeting or shifting nervously
- Blocking their doorway
Adjust to their signals:
Metrics to track:
Want to train your volunteers on these techniques? Book a demo and see how Qomon helps teams practice scripts before heading into the field.
Common Mistakes to Avoid
Even experienced canvassers make errors. Watch for these pitfalls that hurt conversations.
Script mistakes:
- Reading word-for-word without natural flow
- Talking too fast out of nervousness
- Using jargon voters don't understand
- Forgetting to introduce yourself first
Conversation mistakes:
- Interrupting before they finish speaking
- Arguing when they disagree
- Making multiple asks at once
- Staying too long at each door
Attitude mistakes:
- Taking rejection personally
- Losing enthusiasm after difficult doors
- Judging people by their appearance
- Forgetting to log interactions immediately
Practice Makes Perfect
Rehearse your scripts before knocking on real doors. Role-playing builds confidence and reveals weak spots.
How to practice effectively:
- Partner with another volunteer
- Take turns playing the resident and canvasser
- Practice common objections and responses
- Get feedback on tone and body language
- Repeat until it feels natural
Practice different scenarios: the enthusiastic supporter, the undecided voter, the hostile resident, and the person in a hurry. Each requires different approaches.
Record yourself on video if possible. Watch for nervous habits and awkward phrasing. Adjust before your first shift.
The most "Qomon" questions
What is the best opening line for door-to-door canvassing?
Start with your name and organization in the first 5 seconds. A friendly, clear opener works best: "Hi, I'm [name] with [organization]. We're talking with neighbors about [topic]." Keep it under 10 seconds and smile.
How long should a canvassing conversation last?
Aim for 3-5 minutes maximum for initial contacts. Respect people's time. Longer conversations happen naturally with interested voters. Watch for signs they need to go and wrap up gracefully.
What do I say if someone disagrees with my message?
Never argue. Acknowledge their perspective first: "I appreciate you sharing that." Ask what concerns them most. If they remain opposed, thank them and move on. Leave a positive impression regardless of disagreement.
How do I handle rude or hostile responses?
Stay calm and polite. Say "No problem—thank you for your time" and leave immediately. Never engage with hostility. Your safety matters more than any conversation. Report concerning interactions to your team leader.
Should I memorize my canvassing script exactly?
Know your key points but don't read word-for-word. Scripts should guide conversations, not replace natural dialogue. Practice until talking points feel comfortable. Authentic delivery works better than perfect recitation.
