Volunteering has always been at the heart of progress, but the way people take action is changing.
Helen, one of our mobilization experts here at Qomon, said it best.
"Volunteering has drastically changed over the last decade, with more and more people wanting to take action, but less and less people actually getting involved where the action happens (within NGO's, etc.). What’s needed now is for technology to adapt and make it easier to participate with and support causes”.
Technology has made it easier than ever to bring large groups of people together, but what’s often overlooked is how this can help lead to real-world action and strengthen democratic participation. Traditional, long-term commitments are giving way to more flexible, inclusive engagement - what we call "liquid volunteering."
This shift also reflects a change in motivations.
Today’s volunteers are driven by a desire for impact, autonomy, and purpose. They want to know that their time - whether it’s five minutes or five hours - matters. They’re looking for causes that align with their values, and opportunities that fit into their everyday lives. This means that organizations need to do more than just recruit; they need to connect. They need to build trust, communicate transparently, and show the real-world results of every action taken - no matter how small.
We’re seeing people take action in new ways:
Sharing campaigns on social media. Sending peer-to-peer messages. Making quick calls from their phones. What does this mean for organizations? It means rethinking how you mobilize. It means creating actions that meet people where they are - digitally and physically. It means providing smaller steps that ladder up to bigger change. And yes, it means putting the right tools into their hands.
The challenge isn’t a lack of willing individuals; it’s how organizations engage, rally, and mobilize them.
The good news? NGOs, political organizations, and movements can achieve greater impact without requiring overwhelming sacrifices from their volunteers. It’s about lowering the barriers to participation, making action feel accessible, meaningful, and sustainable.
It's National Volunteer Month, and we're celebrating the people-powered movements that make democracy thrive, nonprofits stronger, and advocacy more effective.
Because when volunteers are given the right tools, they don’t just participate - they lead.
