A global pandemic changed their plans, but it didn’t stop this Romanian political party from campaigning. “Since we could not go to the streets, we hit the phones”.
Take a look at how USR manage and organize their supporters and volunteers with the use of Qomon to achieve huge wins.
The Use Case
Cause: Political movement
Number of volunteers: over 1500
Scale of use: National and Subsidiaries abroad
Qomon Users: Headquarters, local subsidiaries and 1500+ volunteers
Main Goal: Gaining grounds through digital actions
Favorite feature: Phone-banking action
Number of citizens reached: 52 000 in 10 weeks and still reaching citizens
Learn more about USR
“USR was founded five years ago, mainly as a protest party against the corruption of the old political class. Following years of civic protests in the streets, the party was set up in 2016 and got 25% in local elections in Bucharest and 8.87% in the parliamentary elections of the same year.”
After some years of developing and forming new alliances with their partners from PLUS, USR was getting ready for the national elections of 2020 when the pandemic hit the country, the world and their plans: “2020 presented a very unexpected turn of events as we had to run two national campaigns during Covid19 lockdowns. This meant we had to switch from all direct contact with our voters (street activity, door to door, rallies) to digital contact.”
“Qomon helps us a lot in organizing the digital conversations with our potential supporters & voters. It helps organize volunteers around the country and distribute the useful contact to volunteers - or even concrete action - such as phonebank and digital canvassing activities.”
The Key Feature
“We use the phone-banking action a lot. Qomon gives us the possibility to transform all our volunteers from home in a big phone bank. Since we could not go to the streets during Covid-19, we hit the phones. With Qomon it is very easy to allocate phone numbers to volunteers so they can call them from their own mobile phones.”
“Qomon allows us to assign contacts to teams of volunteers, based on their location. Despite running a nation-wide movement, with the use of Qomon we are able to address different local issues in different constituencies using a combination of local and national surveys.”
The Key Results
The pandemic put a stop on many everyday activities, but it didn’t stop elections from being held, and parties from spreading their messages. With the right tools and organization, USR managed to channel and direct their volunteers’ strength through social-distanced campaign methods, and obtain major results.
“Now we are part of the ruling coalition at national level, and governing the 2 major cities of the country, are the third largest party/alliance in the Romanian Parliament with 80 Members of Parliament, 8 Members of European Parliament, and have thousands of local representatives around the country.”